Help your race sell out faster
RunFinders lists 4,203 upcoming races across 24 US metros, and the people browsing it are runners actively picking their next start line — the moment that decides whether your event fills its corrals. Promotional placements are rolling out city by city; early partners get first position and founding rates.
Book a founding pilot → · See every placement in place (Demo City) →
What's available
- Featured Event — your race pinned to the top of its city and distance calendars with a featured star, exactly where runners compare options before registration prices jump. We cap featured slots per city so click-through stays high.
- Sponsored race alert — the featured slot in our geo-targeted race-alert emails, sent to subscribers who asked to hear about races near them. Great for early-bird pushes and final price-jump countdowns.
- City takeover — own a metro's calendar pages for the weeks leading into your registration push. One event, every banner, zero competition.
When to book (what works in this category)
Shorter events — 5Ks, 10Ks, turkey trots, holiday dashes — do best featured 2–4 months out, catching runners planning their season. Half marathons and marathons do best 6–8 months out, when training blocks get chosen and early-bird pricing does its work. Charity races: lead with your cause — in our own listing data, cause words (memorial, heroes, hope, foundation) appear in hundreds of race names, and runners respond to them.
What you get with every campaign
- Click reports — how many runners clicked through to your registration page, not vague impressions
- Honest inventory — we limit featured slots per city, and we'll tell you if your city isn't ready yet rather than sell you thin traffic
- Your listing stays free forever regardless — add your race costs nothing and always will
Who should get in touch
- Race directors filling fields — from a first-year 5K run/walk to a 15,000-bib marathon weekend
- Race series that want their next event always at the top of the calendar in every city they visit
- Running and outdoor brands that want city-level targeting, swag giveaways, and product placements in front of runners
Contact us with "Advertising" as the topic — tell us your city, your date, and your goal. We'll reply with what's available, current reach numbers for your metro, and honest guidance on whether we're the right fit yet.